The search for the perfect natural t-shirt and comfort wear for both men and women, is over. Designer Alternative Apparel is a complete line, inspired by the earth to give the best in 100% organic fabric and fit. The Alternative Apparel flagship store in Venice, California is staffed by passionate artists that glean the world for the earth related colors and tones that are simply total innovations in the world of t-shirts. Alternative Apparel believes life is a season of comfort and the edgy styles are seen on the runway and in publications like Men’s Health, Women’s Health, InStyle, and really, too many to list. The edgy, fashion forward appeal is also being worn by such celebs as Kim Kardashian, Jessica Alba, Whitney Port, Sandra Bullock, Jessica Simpson, and Gwyneth Paltrow.