Based in Los Angeles, Bella Dahl is the leader in creating innovative fashion for women. Their main goal is to bring together luxury fabrics with casual style. Bella Dahl offers a range of fashion separates that is most famous for its signature shirts in ultra soft fabrics and unique washes.
Bella Dahl creates styles with a “soft touch” and basic silhouettes with a twist. This modern fashion line caters to women with an effortless, laid-back and put together style. Bella Dahl shirts may have simple bodies but there is no shortage of specialty washes, textures and season-inspiring coloring.
The company behind Bella Dahl, EMJ Apparel Group, “designs every collection with the three F’s: fashion, feel and fit – proving that style and comfort are not mutually exclusive.” Bella Dahl clothing is a staple that belongs in every woman’s wardrobe. With the perfect fit and soft, appealing fabrics, you won’t ever want to take it off.
The President/CEO of EMJ Apparel Group and owner of Bella Dahl, Kerry Jolna, is one of the key aspects of the brands immense success. Jolna says of the lines incredibly soft fabrics, “nothing in the Bella Dahl collection can be in the line unless it’s super soft.” On that note, the brand launched Tencera, which is a signature fabrication for the Bella Dahl company. Tencera is developed from Tencel and it’s unique wash treatment allows it to be softer than traditional Tencel.
Bella Dahl spent a year in collaboration with their fabric mill. “Working with the mill, we were able to go through a series of breakdown processes that brings the fabric to the color, soft hand and drape that we want on the fabric,” Jolna explains of the collaboration efforts.
Customers can find Bella Dahl in high-end retailers across the country including Saks Fifth Avenue, Bergdorf Goodman and Bloomingdale’s, along with online retailers. The line is also carried in over 600 specialty stores nationwide and continues to grow. Celebrity fans of this fashion line include Alessandra Ambrosio, Selena Gomez, Minka Kelly, Olivia Palermo, January Jones and more!