When Nicole Richie talks we listen, fashionably speaking. And right now she may as well be screaming “I LOVE MY JET JEANS!” Seen all over town in a different pair, Nicole says that her Jet jeans are as comfortable as wearing leggings. JET Jeans designer, John Eshaya, is no stranger to trend setting fashion. Former VP, Creative Director, and buyer for Fred Segal, Eshaya helped define the So Cal style by guiding and influencing brands such as Citizen of Humanity and Juicy Couture. Considered a fashion icon, he has figured out the key to marrying street and fashion runway, which has enabled him to create the celebeloved tee shirt and jean line, JET.
Nicole isn’t alone with her JET obsession- the JET thrasher is officially the jean du jour along Fashion Ave and on Style Street. Nikki, Lindsay, Heidi, and Ms Richie have all been seen in them. There must be something in the name- Nic and Nik both go head to toe in JET – Nic R in the Rock and Roll hoodie and Nik H in the plaid button down. And when Richie isn’t all thrashed out, she rocks the Bolt Pocket Skinny, in both black and the dark clean wash. And of course she’d be first and only one in the New Wave Light Splatter wash- pre-order now, these are bound to be next in line for the crown. And you know it’s only a matter of time before we see Nicole, growing belly and all, in the Studded mini with Open Back Gauze tunic.
If you haven’t got the message yet, Nicole Richie really, really loves her JET jeans, and we really, really love Nicole Richie. Need we say more?