Category Archives: Beach

S22 ENDORSEMENT – LIBERATED CHINA

Liberated China Graphic Tshirt Surf

In the fall of 2009, Jeff Fagen walked into the Manhattan flagship store of a major surfwear company and had a painful revelation. ”Like the recent college graduate who suddenly realizes his upside down, jello-shot days are over, I suddenly realized that I could no longer relate to the styles laid out in front of me; the baggy fit, the loud prints—none of it made sense. I’m a former Jones Beach lifeguard and a zealous wave rider—but as a grown man in the surf, I don’t want to look like a rodeo clown or one of the kids hanging out in front of the 7-11.” And so the brand was born. Imagine the creative force of 1 billion freed spirits. Imagine Mao dropping in on the dawn lineup at Ditch Plains. Imagine a new culture governed by Swell Thinking and Panda Diplomacy. This is Liberated China. The ultimate triumph of spirit in an authoritarian world. An east coast brand steeped in the tenacious optimism of the east coast surfer. A brand for the man with style and a sly edge who knows when to make waves and when to ride them.

Posted in Beach, Clothing, Graphic Tees, Liberated China, Swim, swimwear, Tees | Tagged , , , , , | Leave a comment

CATCH THIS NOW – SUNDEK CAMO!

SUNDEK BOARD SHORT SWIM CAMOWe’ve endorsed Sundek before as a wardrobe essential, but these camo boardshorts kick ass.  Just landed at S22MAN and get ‘em while we have your size.  Memorial Day and the beach are just round the corner.  Oh and if camo’s not your bag we’ve got ombre faded too…

Sundek Board Short Swim Suit Camo

Sundek Camo Swim Trunk RainbowBoard Short Sundek Camo Swim Trunk SuitSundek Fade Board Short Swim TrunkSundek Fade Blue Board Short Rainbow

Posted in Accessories, Beach, Clothing, How it's done, Sundek, Sundek by Neil Barrett, Swim, swimwear | Tagged , , , , , , , | Leave a comment

CATCH THIS NOW – SELECTISM SPEAKS

With Spring Break upon us and Memorial Day and summer round the corner we were stoked to see some of our favorite gear amongst Selectism’s “10 Wet Short”.  Onia‘s Calder Short and Lightning Bolt‘s boardshort were mentioned.  If those don’t suffice we also have Sundek and Olasul as well.  Pair any of these trunks with a great graphic t, tank, your favorite shades and Havaianas and you’re ready to jet to the beach or poolside.

Swim suit Board short Onia Lightning Bolt Olasul Sundek

Posted in Accessories, Beach, Bracelets, Editorial, Flip Flops, Graphic Tees, Havaianas, Havainas by Michael Bastian, How it's done, Lightning Bolt, Olasul, Onia, Persol, Ray-Ban, Selectism, Sundek, Sundek by Neil Barrett, Sunglasses, Swim, swimwear, Tanks, Tees | Tagged , , , , , , , , , , , , | Leave a comment

CATCH THIS NOW – HAVAIANAS GRAFFITI

Havaianas is known for making the world’s best flip flop, straight from the beaches in Brazil and available worldwide.  São Paulo, Brazil is the predominant city in the graffiti world with the largest number of works, and considered one of the top cities in the world to appreciate street art and Havaianas has found a way for you to sport some of this killer art.  We are stoked about the union between Havaianas and urban art, and have these limited edition flip-flops with prints from 3 renowned graffiti artists: Highraff, Speto and ZezãoHavaianas are a must have for the summer months, whether paired with denim, your favorite boardshorts from Onia, Sundek or Olasul; or rocking shorts from Burkman Bros.  Throw on your Ray-Bans or Persol shades and fill a Wm. J. Mills & Co. duffel with some tanks and Fred Perry polos and you’re ready for a rockin’ beach weekend.

Havaianas Highraff Graffiti Flip Flop Sao Paulo

With a strong graphic design influence, Highraff blends graffiti, illustration, cartoon language and psychedelic art, which results in organic forms with striking color combinations. His inspirations mainly come from natural forms such as the sun, moon, stars and plants.

Havaianas Speto Graffiti Flip-Flop Brazil Sao Paulo

Born in São Paulo, Speto is one of the artists responsible for the originality of Brazilian graffiti. He developed a unique style that carries hip hop elements and a strong influence of woodcut.

Havaianas Zezao Graffiti Flip-Flop Brazil

Zezão became famous for expressing his art in the sewer galleries in the city of São Paulo. It was a way of bringing color and life to forgotten places.  During his career, he developed two types of art: the first remits to abstract calligraphy; the second employs abstract and colorful drawings.

Posted in Accessories, Bags, Beach, Bracelets, Burkman Bros., Clothing, Flip Flops, Footwear, Fred Perry, Havaianas, How it's done, Olasul, Onia, Persol, Ray-Ban, Shoes, Shorts, Sundek, Sundek by Neil Barrett, Sunglasses, Swim, swimwear, Tanks, Wm. J. Mills & Co. | Tagged , , , , , , , , , , , , | Leave a comment

S22 ENDORSEMENT – J BRAND

J BRAND embodies modern classics with a masculine fit.  Whether you’re looking to rock some killer cargos, a simple five pocket twill and distressed jean or a clean dark denim J BRAND‘s got you covered.  And if you tend to shy away from a fancy pocket design J BRAND is perfect for you as the provide fashion with a minimum of the unnecessary.  Don’t just take our word for it Brad Pitt, Gerard Butler, Zac Efron, Taylor Lautner, Bradley Cooper, Ben Affleck and Channing Tatum count themselves among J BRAND‘s many fans.  Their styles take you from the street, to the beach to your favorite watering hole and rock ‘em with your best kicks, havaianas or boots.

JBRAND TROOPER SLIM CARGO

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Posted in Adrian Grenier, Beach, Ben Affleck, Boots, Brad Pitt, Bradley Cooper, Cargo Pants, Celebrities, Channing Tatum, Clothing, Denim, Designers, Flip Flops, Footwear, Gerard Butler, Havaianas, Havainas by Michael Bastian, How it's done, J Brand, Joe Jonas, Red Carpet, Rob Pattinson, Sneakers, Taylor Lautner | Tagged , , , , , , , , , , , , , , , | Leave a comment

Catch this NOW: LIGHTNING BOLT TEES

GQ’s obsessed and so are we.  Need new gear for the beachLightning Bolt offers great swim trunks and sick graphic tees and tanks emblazoned with the bolt and we’ve got a great stash to choose from.  Pair ‘em with your favorite jeans, havaianas, some Burkman Bros. bracelets and killer shades and you’re good to go!

Lightning Bolt Graphic Tee Tank Boardshort

Lightning Bolt Tee Surf Boardshort Tank

 

Posted in Accessories, Beach, Bracelets, Clothing, Designers, Editorial, GQ, Graphic Tees, Henleys, How it's done, Lightning Bolt, Persol, Shorts, Sunglasses, Swim, Tanks, Tees, What's the deal | Tagged , , , , , , , , , , | Leave a comment

SUNDEK BOARD SHORT = ESSENTIAL!

SUNDEK RAINBOW BOARDSHORTSThe California classic board short is back with a vengeance and no matter what your favorite color is we’ve got you covered.  Whether lying in the sun or riding the swells, no guy’s closet should be lacking these killer trunks.  We offer an array of solids, plaids and patterns.  We also offer the capsule collection from Neil Barrett and you can score his version in CAMO!  Pair these sick board shorts with some Havaianas, Raybans and Burkman Bros bracelets and tanks and you’re good to go!  Don’t just take our word for it T – The New York Times Style Magazine, Esquire and the LA Times concur.

SUNDEK BOARDSHORT CAMO PLAID STRIPE GRAPHIC T (more…)

Posted in Accessories, Beach, Bracelets, Burkman Bros., Clothing, Designers, Esquire, Flip Flops, Footwear, Havaianas, Havainas by Michael Bastian, How it's done, LA Times, NY Times, Ray-Ban, Sundek, Sundek by Neil Barrett, Sunglasses, Swim, swimwear, Tanks, Uncategorized, What's the deal | Tagged , , , , , , , , , , , , , , , , | Leave a comment