Category Archives: Swim
S22 ENDORSEMENT – LIBERATED CHINA
In the fall of 2009, Jeff Fagen walked into the Manhattan flagship store of a major surfwear company and had a painful revelation. ”Like the recent college graduate who suddenly realizes his upside down, jello-shot days are over, I suddenly realized that I could no longer relate to the styles laid out in front of me; the baggy fit, the loud prints—none of it made sense. I’m a former Jones Beach lifeguard and a zealous wave rider—but as a grown man in the surf, I don’t want to look like a rodeo clown or one of the kids hanging out in front of the 7-11.” And so the brand was born. Imagine the creative force of 1 billion freed spirits. Imagine Mao dropping in on the dawn lineup at Ditch Plains. Imagine a new culture governed by Swell Thinking and Panda Diplomacy. This is Liberated China. The ultimate triumph of spirit in an authoritarian world. An east coast brand steeped in the tenacious optimism of the east coast surfer. A brand for the man with style and a sly edge who knows when to make waves and when to ride them.
S22 ENDORSEMENT: FRED PERRY
There are some staples every guy’s wardrobe should not be without. One is the iconic polo shirt. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success, known for its laurel logo and adopted as part of the uniform of the punks and mods and today’s hipsters worldwide. We like to stick to our laurels and note that some celebs like and Stephen Moyer and Zac Efron are fans too. Offered in solid or the timeless twin tipped polo in a never ending combination of colors, pair them with jeans, khakis or your favorite boardshort, havaianas and shades for afternoon cocktails by the pool.
Catch this NOW: LIGHTNING BOLT TEES
GQ’s obsessed and so are we. Need new gear for the beach? Lightning Bolt offers great swim trunks and sick graphic tees and tanks emblazoned with the bolt and we’ve got a great stash to choose from. Pair ‘em with your favorite jeans, havaianas, some Burkman Bros. bracelets and killer shades and you’re good to go!
CATCH THIS NOW – ONIA CALDER TRUNK
GANT by MICHAEL BASTIAN
Gant by Michael Bastian hits the surf and takes inspiration from ’70s kitsch—think the original Hawaii Five-0 or the Brady Bunch visits Hawaii. Call it a mash-up between East Coast ivy covered campuses and chilled-down island tropics. Who cares we can’t wait to get our hands on those red camo cargo shorts and the retro chest stripe windbreaker.
Grungy Gentleman x Olasul on Selectism
Grungy Gentleman x Olasul was featured on Selectism. We agree with their selection! Thumbs up. You can board up and get them here.



























