Men's VIP List
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In the fall of 2009, Jeff Fagen walked into the Manhattan flagship store of a major surfwear company and had a painful revelation. ”Like the recent college graduate who suddenly realizes his upside down, jello-shot days are over, I suddenly realized that I could no longer relate to the styles laid out in front of me; the baggy fit, the loud prints—none of it made sense. I’m a former Jones Beach lifeguard and a zealous wave rider—but as a grown man in the surf, I don’t want to look like a rodeo clown or one of the kids hanging out in front of the 7-11.” And so the brand was born. Imagine the creative force of 1 billion freed spirits. Imagine Mao dropping in on the dawn lineup at Ditch Plains. Imagine a new culture governed by Swell Thinking and Panda Diplomacy. This is Liberated China. The ultimate triumph of spirit in an authoritarian world. An east coast brand steeped in the tenacious optimism of the east coast surfer. A brand for the man with style and a sly edge who knows when to make waves and when to ride them.
With Spring Break upon us and Memorial Day and summer round the corner we were stoked to see some of our favorite gear amongst Selectism’s “10 Wet Short”. Onia‘s Calder Short and Lightning Bolt‘s boardshort were mentioned. If those don’t suffice we also have Sundek and Olasul as well. Pair any of these trunks with a great graphic t, tank, your favorite shades and Havaianas and you’re ready to jet to the beach or poolside.
Havaianas is known for making the world’s best flip flop, straight from the beaches in Brazil and available worldwide. São Paulo, Brazil is the predominant city in the graffiti world with the largest number of works, and considered one of the top cities in the world to appreciate street art and Havaianas has found a way for you to sport some of this killer art. We are stoked about the union between Havaianas and urban art, and have these limited edition flip-flops with prints from 3 renowned graffiti artists: Highraff, Speto and Zezão. Havaianas are a must have for the summer months, whether paired with denim, your favorite boardshorts from Onia, Sundek or Olasul; or rocking shorts from Burkman Bros. Throw on your Ray-Bans or Persol shades and fill a Wm. J. Mills & Co. duffel with some tanks and Fred Perry polos and you’re ready for a rockin’ beach weekend.
With a strong graphic design influence, Highraff blends graffiti, illustration, cartoon language and psychedelic art, which results in organic forms with striking color combinations. His inspirations mainly come from natural forms such as the sun, moon, stars and plants.
Born in São Paulo, Speto is one of the artists responsible for the originality of Brazilian graffiti. He developed a unique style that carries hip hop elements and a strong influence of woodcut.
Zezão became famous for expressing his art in the sewer galleries in the city of São Paulo. It was a way of bringing color and life to forgotten places. During his career, he developed two types of art: the first remits to abstract calligraphy; the second employs abstract and colorful drawings.
The California classic board short is back with a vengeance and no matter what your favorite color is we’ve got you covered. Whether lying in the sun or riding the swells, no guy’s closet should be lacking these killer trunks. We offer an array of solids, plaids and patterns. We also offer the capsule collection from Neil Barrett and you can score his version in CAMO! Pair these sick board shorts with some Havaianas, Raybans and Burkman Bros bracelets and tanks and you’re good to go! Don’t just take our word for it T – The New York Times Style Magazine, Esquire and the LA Times concur.
Sundek by Neil Barrett essentially is ‘classic-cool‘. All men look good in monotone colors, so the collection works for everybody. It addresses staples such as hoodies, polos, and t-shirts. The collection has versatility where the tops works for indoor and outdoor events. And we know you need to look fly for them! That is not even to mention an insane camouflage swim trunk. Big stamp of approval.