Q&A: Joe Anto, Co-Founder of RumbaTime

WHAT TIME IS IT?  IT’S RUMBATIME!  When you may ask?  EVERYWHERE, EVERY PLACE, EVERY OCCASION, NO EXCEPTIONS.

SINGER22 sits down with Co-Founder of RumbaTime, Joe Anto below…

Grungy Gentleman: How was the company founded?

Joe Anto: WE FOUNDED THE COMPANY BECAUSE WE (JAY, DREW AND MYSELF, MY BEST FRIENDS AND BUSINESS PARTNERS) WERE ALL VERY BIG WATCH ENTHUSIASTS, BUT THOUGHT A LOT OF WHAT WE SAW OUT THERE WAS TOO EXPENSIVE AND NOT TARGETED TOWARDS A YOUNGER, MORE FASHIONABLE DEMOGRAPHIC. WE SAW A DESIGN SIMILAR TO OUR ORIGINAL COLLECTION OVER IN EUROPE AND THOUGHT WITH SOME WORK, IT COULD DO VERY WELL IN THE STATES WITH OUR TARGET MARKET – FASHION FOCUSED, YOUNGER MEN AND WOMEN WHO WANT TO LOOK GOOD, BUT DON’T WANT TO SPEND A LOT OF MONEY DOING IT…SO WE INTRODUCED THE ORIGINAL COLLECTION IN NOV IN 2009 AND HAVE BEEN GOING NONSTOP EVER SINCE.

GG: Which Rumba do you rock?

JA: DEPENDS ON MY MOOD, WHAT I’M DOING AND WHAT’S AROUND ME…I CAN’T WALK TWO FEET IN MY APT OR OFFICE WITHOUT HITTING A WATCH, HA! BUT MOST OF THE TIME, I ROCK THE BLUE BEZEL BLACK FACE MERCER OR THE GREY GREENWICH AND I’M ALWAYS ROCKING AN ORIGINAL OR A VANDAM OF SOME SORT TO GO ALONG WITH THEM. IM WEARING AT LEAST TWO WATCHES ALL THE TIME.  I’VE BEEN ROCKING OUR NEW BROADWAY SLAP WATCH AS WELL, BUT I ALWAYS END UP GIVING THAT ONE AWAY WHEN I GO OUT BECAUSE SOMEONE ALWAYS ASKS ABOUT IT.

GG: Do you have any collabs on tap?

JA: WE ARE WORKING WITH A DESIGNER WES HENSTOCK TO COME UP WITH SOME NEW PRINTS FOR OUR VANDAM COLLECTION – HE CAME UP WITH THE HOUNDSTOOTH AND WINTER KNIT VANDAMS WHICH HAVE BEEN HUGE HITS…WE ARE ALSO WORKING WITH SOME DUDE NAMED JACE LIPSTEIN of GRUNGY GENTLEMAN ON A LINE OF VANDAMS THAT ARE GOING TO BLOW PEOPLES MINDS.

GG: Is it always RumbaTime? Cause I’m pretty sure it is.

JA: EVERYWHERE, EVERY PLACE, EVERY OCCASION, NO EXCEPTIONS.

GG: Can you talk about your new designs?

JA: WE HAVE SOME VERY INTERESTING PRODUCTS COMING OUT THAT ARE GOING TO REDEFINE THE FUNCTIONALITY OF A WATCH…IN THE NOT TOO DISTANT FUTURE, WE WILL HAVE A WATCH THAT COMBINES A MEDICAL ID BRACLET, A CONTACTLESS PAYMENT CHIP AND A TRADITIONAL WATCH INTO ONE WEARABLE ACCESSORY…CANT REALLY DIVULGE MORE ABOUT IT, BUT SUFFICE IT TO SAY, IT IS COMPLETELY NEXT LEVEL.

GG: What clothing lines are you a fan of?

JA: I LIKE BUYING STUFF ON THE CHEAP – BIG FAN OF WHAT JACKSTHREADS IS DOING FOR FLASH SALES OF LESSER KNOWN STREET WEAR BRANDS…MORE TRADITIONALLY, I LIKE JOHN VARVATOS, RAG AND BONE/ERNEST SEWN/HELMUT LANG FOR JEANS AND PANTS, LOVE BONOBOS AND H&M FOR MY SLIM FIT BUTTON DOWNS, GAP FOR MY V NECK Ts, AND J CREW FOR MY LONG SLEEVE BROKEN IN T SHIRTS…I WEAR THOSE TEES ABOUT 3 TIMES A WEEK AND HAVE FOR YEARS, THEY FIT LIKE THE JAMES PERSE ONES BUT ARE HALF THE PRICE…

GG: What can we expect next from RumbaTime?

JA: MORE TRADITIONAL WATCH STYLES, BUT ALSO SOME VERY NON-TRADITIONAL COLLECTIONS THAT WILL INVOLVE STRAPS, FUNCTIONALITY AND DESIGNS THAT PEOPLE HAVE NEVER SEEN BEFORE – BUT EVERYTHING WILL STILL BE COLORFUL AND AFFORDABLE. OUR MISSION IS TO ALWAYS BE CUTTING EDGE IN TERMS OF DESIGN AND FUNCTIONALITY, BUT TO ALSO BE ACCESSIBLE.  WE WANT EVERYONE WEARING A RUMBATIME!

 

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