Tag Archives: Surf

Loafers: A Summer Necessity?

We hope you’ve been hitting the gym to tone up your winter gut because it’s officially the first day of summer. Break out those boardshorts, tanks and sunglasses from your closet. Obviously shorts, bathing suits and tees are the summer essentials when it comes to clothing, but did you ever think you’d want to wear loafers in the hot summer sun? SWIMS loafers, however, will have you thinking twice. (more…)

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S22 ENDORSEMENT – LIBERATED CHINA

Liberated China Graphic Tshirt Surf

In the fall of 2009, Jeff Fagen walked into the Manhattan flagship store of a major surfwear company and had a painful revelation. ”Like the recent college graduate who suddenly realizes his upside down, jello-shot days are over, I suddenly realized that I could no longer relate to the styles laid out in front of me; the baggy fit, the loud prints—none of it made sense. I’m a former Jones Beach lifeguard and a zealous wave rider—but as a grown man in the surf, I don’t want to look like a rodeo clown or one of the kids hanging out in front of the 7-11.” And so the brand was born. Imagine the creative force of 1 billion freed spirits. Imagine Mao dropping in on the dawn lineup at Ditch Plains. Imagine a new culture governed by Swell Thinking and Panda Diplomacy. This is Liberated China. The ultimate triumph of spirit in an authoritarian world. An east coast brand steeped in the tenacious optimism of the east coast surfer. A brand for the man with style and a sly edge who knows when to make waves and when to ride them.

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