Launched in 2004 by founder and CEO, Jeff Rudes, J Brand set out create a jean that fit so perfectly it would fit the body like a glove. The main goal of J Brand is to design timeless, classic and sophisticated jeans that make a woman look and feel beautiful. With that in mind, J Brand discovered the ideal combination of style and comfort.
With the ever-growing business, J Brand then launched a Ready-to-Wear collection in spring 2012 consisting of premium fabrics mixed with simple jerseys that go hand in hand with their minimalistic attention to detail. Creative Director Donald Oliver creates each and every piece of the Ready-to-Wear collection thinking about denim.
“We wanted the collection to feel subtly sophisticated, a modern-day approach to our J Brand woman’s wardrobe,” Oliver says. Wanting to maintain their emphasis on denim, the design team focuses the collection on staple pieces. For instance, the Ready-to-Wear collection encompasses all types of garments that can be used liberally through a wardrobe.
Keeping in mind the J Brand woman can dress everything back to her skinny jeans, Oliver reworks classic silhouettes and fabrics for the Ready-to-Wear collection. He says, “It sounds like a repeated message, but it all starts with the fabric.” Little changes were made to classic skinny jeans and luxurious leather was used to construct jogging pants.
J Brand Ready-to-Wear is not the norm. While the prices are more expensive, you won’t find once-in-a-lifetime pieces here. Customers will be able to wear each piece over and over again until the next collection is released, of course.
Celebrities who have been pictured wearing J Brand Ready-to-Wear include Jaime King, Minka Kelly, Kate Beckinsale and more. J Brand Ready-to-Wear has been featured in fashion outlets like Glamour, Elle, Style.com, WWD, StyleCaster, New York Magazine and countless more!