William “Billy” Reid grew up Amite, Louisiana, just south of the Mississippi line, where, in his grandmother’s onetime home, his mother operated a women’s clothing boutique. The shop would later influence his interest and pursuits in design. Billy Reid, is a fully realized designer men’s, women’s, and accessories collection, and has roots in a specific Southern past. Reid is a son of the South, who designs his collection in Florence, Alabama and employs artisan factories in Europe and America. GQ and the Council of Fashion Designers of America awarded Billy the Best New Designer in America Award in February 2010. In November 2010, Billy won the CFDA/Vogue Fashion Fund award, becoming the first designer to win both prestigious awards in the same year. In addition to being featured in Vogue and GQ, Billy Reid has also been included in top tier publications such as Elle, Esquire, Details, Lucky, and The New York Times, among others. Today, Billy works out of his flagship shop and studio on North Court Street in Florence, AL. The store is furnished with Reid family heirlooms, serves as a lodestar for his other boutiques, each furnished in much the same way.