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Watch This... Best friends from college, Joe Anto, Drew Deters and Jay Hartington shared a love of adventure, discovery, and living life to its fullest. And so RumbaTime began with the simple idea of making time keep up with your life, instead of the other way around. We make time weightless with silicone watches that feel like a second skin. Smooth, bright, water-resistant & durable - in styles and colors as diverse as personalities. What time is it? RumbaTime!