As the designer Chloe Lonsdale states ‘she has jeans in her blood’. Her father founded the MiH jeans company in Chelsea, U.K. The name is short for ‘Made in Heaven’, and he soon met and married his jeans model wife. As the popularity of these perfect jeans escalated, he became known as the Blue Jeans King. Today, Chloe is the lead executive and designer for the MiH jeans company. The expansion has taken them to add MiH outerwear and jackets, and the company has grown to become world renowned. Quality and workmanship remains the mainstay of their business. Featured in such publications as InStyle, Cosmopolitan and Glamour, they also have a fantastic celeb following that includes: Katie Holmes, Olivia Wilde, Natalie Portman, Cheryl Cole and Sarah Jessica Parker.