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PRIMP

Designer Bio: Primp It's girly, it's edgy, it's sexy, and it's so '80s. It's Primp. Designers Emily Kersman and Wells Butler created the Primp line, full of brightly colored '80s inspired tops, skirts, dresses, and sweats with a relaxed look and flattering silhouette. The sexy, mix-and-match pieces are adorned with details like gold-metallic leather stars and moons, silver sequins and braided fabric. You can't look through a weekly without seeing it on Paris and Jessica. About Primp Primp designer, Wells Butler was born in Detroit, Michigan and raised in Fairfield, Iowa. To the dismay of her parents, both doctors, Butler set her sights on being a fashion designer at an early age. In elementary school, she filled her notebooks with fashion sketches and bugged her mother to teach her how to sew. After a brief stint as a premed at the University of Iowa, Butler compromised with her parents; she would major in economics if she could pursue design after she graduated. But in between studying the law of supply and demand, Butler still found time to scour thrift shops for vintage T-shirts, which she would then customize for herself. Everyone loves Primp clothing!!!