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In 1999, Scott Morrison founded the coveted denim line Paper Denim & Cloth and in 2004, he founded Earnest Sewn. Morrison was determined to create something that could not possibly be replicated, and so 3x1 was born. Offering its first wholesale collection in 2013, 3x1 represents Morrison’s third concept/founding of a jeans brand.

The 3x1 production facility was launched in the same space as its retail store in Manhattan’s SOHO District. The concept is one-of-a-kind as shoppers are able to watch every single pair of 3x1 jeans being made behind glass walls. In-house production is limited to 8-24 pieces of any given style, and less than 25 pieces are made per day.

3x1 has sourced more than 260 fabrics that are exclusive to them. Working with the best mills throughout the world, 3x1 houses the largest collection of selvedge denim. Offering twills, raw denim, chambray and corduroy there is a fabric to fit everyone’s desires. Customers can choose from six versatile fits, which range from a modern, slim leg to a classic straight fit. 3x1 is all about subtle design details like a slimming channel seam or a curve-hugging contour waistband. And, if customers want their very own fit, they can meet with a patternmaker at their SOHO store.

Quality is a word that comes to mind when talking about 3x1 denim. The company uses single needle sewing machines, hand-painted enamel buttons and custom-made RiRi zippers from Switzerland.

Celebrities who are fans of 3x1 include Victoria’s Secret Angel Alessandra Ambrosio, Olivia Munn, Emmanuelle Chriqui, Jessica Alba, and Kate Bostworth.