Bleulab denim breaks the mold of one-dimensional think. The collection's founder and inventor Carl Jones has created a two-way jean that can take you from day-to-night in the blink of an eye. Using innovative design concepts, extensive fabric testing, construction research, and wash experimentation, Jones found the perfect combination of fashion and function. Built for today's woman - an adventurer who is constantly in motion - the styles are named with that in mind: shortcut, paved, curve, rotate, detour and interhoodie. It's about embracing those parts of her journey.