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1:39 PM

ALEXIS brand clothing is the eponymous line of mother/daughter duo, Ana & Alexis Barbara. These local Miami designers did not study fashion and so derive their understanding of pattern making through the processes of design and production, both of which are carried out in the US, maximizing their artistic control of their vision for the ALEXIS aesthetic.

This covetable line came about after Alexis took a seminal family trip to the Mediterranean and designed 15 pieces just for the excursion during which she received endless compliments. After numerous inquiries regarding where to purchase more pieces, Alexis knew she was on to something and debuted her first collection at Mercedes-Benz Fashion Week Swim in 2008. She and her mother have been expanding the brand ever since.

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Here Comes The Sun

5:10 PM

For a long time sunglasses have been a high impact accessory glamorized by every famous figure from timelessly chic Jackie O to wildly unpredictable Lady Gaga. The great thing about them is that you can easily add a fresh note to your look in a noticeable way. With an overwhelming variety of styles to choose from how can you possibly pick just one? Here are a couple of our favorites:

QUAY: This Australian brand is actually pronounced like “key” and offers up funky and colorful designs at a surprisingly affordable price. They've become a cult favorite brand among plenty of celebs stateside like Shay Mitchell and Alessandra Ambrosio.


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Rosie & Paige

5:16 PM

Ah Rosie – She's gorgeous, has an amazing modeling career, successfully broke into film, and is now the new face of Paige Premium Denim!

Rosie & Blue

Rosie & Blue

This new ambassador/brand matchup might not seem like the most obvious one but it should be known that Rosie Huntington-Whiteley's first modeling gig was for Levi's jeans. You can't get any truer or bluer than Levi's, and so it was in a denim classic that the British beauty made her introduction to the fashion world. As she slowly gained notoriety she caught the attention of the big-wigs at Burberry and it was courtesy of them that she got her career-launching break as the new face of their fall line in 2008.


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Colored Mascara

5:02 PM
OOH LA LA - Lush Purple Lashes!

OOH LA LA – Lush Purple Lashes!

A lot of ladies claim that if stranded on a desert island and they had to pick but one cosmetic to have, mascara would be their beauty product of choice in order to maintain any semblance of looking cute upon their rescue.


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Maxed Out – The Art of Maxi Dressing

12:01 PM

While many of us enjoy the routine we have every morning of washing, brushing, coiffing, painting, and dressing, we can certainly agree that the less time we spend primping the better. Enter the maxi dress.

Once you pick your style – solid or print / strapless or racerback / fitted or loose / minimal or bohemian / casual or dressy – all you have left to do is accessorize. Take Ms. Alba for example; she determined that she felt like adding a bit of edge to her daytime stroll and decided to take her graphic black & white printed dress into rocker territory with a cropped leather vest replete with silver hardware, a detail echoed in her modern jewelry.


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5:11 PM

To quote Lorde, “we'll never be royals” but that doesn't mean we can't be inspired by their smart styling and timeless looks. The women of royal families are incessantly photographed and held to standards that eclipse those assigned to run-of-the-mill celebrities. Appearing presentable doesn't suffice for a princess, queen, duchess, etc… With such titles one must forever strive to be the ultimate example of propriety, composure, and grace with the objective being to encourage national pride, participate in charitable efforts, and maintain international support; political tasks that the likes of Jessica Alba, Selena Gomez, and the Kardashian Kollective are exempt from.

Fashion Forward Royals

Fashion Forward Royals

Leading by example is no revolutionary concept, however women of royal standing own a power to do so that has nothing to do with social niceties or perfect posture. The very choices they make as to which top to pair with which skirt, which designer(s) they favor, how to style their hair, and how to apply their makeup all convene to project an image painstakingly cropped and manicured for the purpose of presentation and hopeful influence. This opportunity presented itself on June 19th, 2014 to the newly crowned Letizia, Princess of Asturias – the Queen Consort of Spain. Now that she will be under more scrutiny than ever she has a chance to invigorate her country's drowsy economy through her fashion choices. Many British royals don homegrown labels like Alexander McQueen, Jenny Packham, and L.K. Bennett – an example the stylish Spanish queen may very well follow. (more…)

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THE Denim Shirt

4:06 PM


If you could own a garment that had an ease about it, that owned an attractive androgynous quality, disregarded trends, transcended time in its ever-classic yet ever-modern aesthetic, and could be worn in a variety of settings, would you buy it?

Let me answer that for you; first with a series of pictures and then we'll really dig in.


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Plait of Braids

3:22 PM
RACHEL ZOE - SPRING 2014 - Ballin' Braids

RACHEL ZOE – SPRING 2014 – Ballin' Braids

When the temperature and humidity increase so do many of our hair woes. Uncontrollable frizzies in the front and matted nests in the back both contribute to a generally unkempt or deflated look that us girls try desperately to avoid. It's safe to say that most of you know how to weave a standard braid but why not mix it up and add another facet to your look with new versions of this classic 'do which will also tame your excitable hair? Draw some inspiration from the models' style below and weave in a few colorful ribbons or pieces of yarn into your hair for an unexpected pop of color – plus it'll add volume to your braid!


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Worldly Fashion in time for The World Cup

12:08 PM
American Soccer Fans Fashionably Showing Their Support

American Soccer Fans Fashionably Showing Their Support

The FIFA World Cup begins tomorrow in the wildly vivid country of Brazil so it's time to figure out which teams you'll be rooting for. No matter which sports you follow, if you're a real fanatic, getting dressed up is part of the fun, which guys aren't excluded from might I add. Between the face & body paint, jerseys, tees, hats and other paraphernalia, a thick atmosphere of enthusiasm grows from the love people show for their favorite player, their heritage, or the team alongside which (through a television anyway) they've suffered through heart wrenching losses and celebrated sweet victories with.


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Woot, Woot for the Jumpsuit

6:00 PM

We have dresses for every occasion; sundresses for graduation celebrations, maxi dresses for weekend getaways, cocktail dresses for semi-formal weddings, and mini dresses for bachelorette parties. The fashionable ones know, however, that jumpsuits and rompers are the new go-to pieces, now available in a variety of colors, prints, and materials suitable for any number of the aforementioned events.

Especially for you girls seeking out statement making clothing in a more modern silhouette, the jumpsuit, and shorter romper, can fill a niche space in your closet. The expanding assortment of these garments allows you to move with ease (except when you go to the bathroom…) and actually individualize your style as much as you would with more standard shaped pieces. Owning a sleek and modern style, Julianne Hough wears a cobalt blue version with sheer paneling and minimal accessories. Jessica Alba's relaxed interpretation, which we carry here, creates a distinctly laid back, yet put-together air. Miley Cyrus bridges classic and contemporary by opting for a black & white palette enlivened by a red lip, boyish 'do, and trendy jewels!

Jovially Jumpsuited:  Julianne Hough, Jessica Alba, & Miley Cyrus

Jovial in Jumpsuits : Julianne, Jessica, & Miley

At SINGER22 we keep growing our own selection of this fantastic garment and here are some recent additions, complete with complimentary styling tips! (more…)

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