Category Archives: Style

Pastel Treats

1:55 PM

Rainbow-jordan-almonds-candies-e1397850336688-1024x460

I may not have a particularly developed sweet tooth but I have to say that one of the most beautiful treats I’ve seen are Jordan almonds – sugar coated nuts that come in an Easter approved assortment of soft pastels.

Pastels are a common trend in Spring collections and this season will be no different. Modern shapes and structured fabrics work surprisingly well in these unripened hues but, even when the fit is more relaxed, the pieces don’t have to be saccharine. The Spring 2014 runways were full of robin’s egg blues, bleached yellows, delicate pinks, and minty fresh greens that surprisingly never ended up looking like grown up baby clothing.

nyfw14_trends_pastels

Athletic and menswear themes permeated the endless selections of warm weather garments helping to balance out the typically feminine palette. Additionally, the impact of pastel fashion can be controlled by the wearer so that if one wakes up feeling the need to project a girlish flirty vibe then Chiara Ferragni‘s approach might be preferable. Pink, white, and blue sing harmoniously with generous embellishments, feminine shapes, and modern textiles.

8F3A7368e-copia-682x1024

If you tend towards a more pared down look, though, then let Angelica Ardasheva (another excellent foreign fashion blogger) influence your style. Light blue jeans and a mint green sweater are anchored by navy and tan neutrals for an excellent transitional ensemble.

angelica-ardasheva-1-9

And obviously your options don’t end there. Visit SINGER22.com for some of our own pastel treats to update your spring wardrobe! Whether it’s a leather jacket in the softest rose, bi-color light blue skinny jeans with a tuxedo twist, or a three tier necklace with faded jade charms, you’ll find something to satisfy your craving!

Posted in Style | Comments Off

Awesome Aussie Style

2:28 PM

We know American style is eclectically modern, French style is effortlessly chic, British style is exquisitely undone, and Australian style is… Anybody? ANYbody?

That’s right. If you haven’t taken notice yet of our fellow English speakers on the other side of the world and how they put together a look, you should hop to it! Sydney has earned the right to be lumped in with the likes of New York, Paris, and London when discussing style because it’s developed a strong sense of it that is uniquely Australian. Their country produces clothing that is easy, joyful, and completely of the moment. Get a load of these street style looks from Mercedes Benz Fashion Week Australia and try not to smile!

Downtown Denim Cool

Downtown Denim Cool

Juicy

Juicy

Candid in Leather n' Lace

Candid in Leather n’ Lace

So, the correct ending to the above sentence, “and Australian style is…”, is exuberantly charming! Trade in poses and coy smirks for big, toothy smiles and candid humor, because that’s how the Aussies do it.

SINGER22 is the place to explore Australian brands and infuse your look with their bright attitude. Check out Finders Keepers for strong colors and clean lines, Keepsake for contemporary yet feminine pieces, Nookie for sexy dresses, RES Denim for great jeans, and this amazingly versatile vest from Cameo!

Posted in Style | Comments Off

DESIGNER SPOTLIGHT – ELEVEN PARIS

5:21 PM
She's peachy keen in the Eleven Paris Laun top

She’s peachy keen in the Eleven Paris Laun top

Admittedly, Eleven Paris wasn’t a label I was familiar with until recently and that’s a blooming shame. This brand shares the same birth year as SINGER22 (2003) and, while one is a label and the other a retailer, both curate contemporary taste and unfussy style.

Silk screen printed T-shirts are a cornerstone of their look which is further accented by athletic touches and an underlying rocker tone. The designers glean inspiration from their travels abroad and from their ravenous scouring of the internet, particularly tumblrs. By mixing humor with a strong sense of style, simple tees with unique jackets, and detached coolness with deliberate expression, Eleven Paris has garnered our attention and a DESIGNER SPOTLIGHT.

I’m impressed with not only Eleven Paris’s styling direction but with the fortification of their brand by renowned artists from various arenas. Musicians, photographers, and other pop culture icons find themselves or their work immortalized in cheeky images on wearable pieces, further distinguishing this brand from its peers. What’s more, with the 90’s experiencing a renaissance in the fashion world it is only appropriate to feature a brand whose current collection reflects that era with true panache.

Posted in Style | Comments Off

SINGER22 NEWS – STYLE Update – Alexander Wang x H&M

5:14 PM

Hello all!

My name is Jackie and I’m the new staff writer at SINGER22. I’m stoked to start sharing my thoughts and interacting with you guys as I myself am an active and avid reader with a high regard for pop culture and its intrinsic link to fashion. I’m not one for lengthy introductions so let’s get cracking, shall we?

Exciting news for H&M shoppers, myself included:

Alexander Wang is joining the long list of established designers including Karl Lagerfeld, Versace, and Maison Martin Margiela who’ve collaborated with the Swedish merchandiser on collections. Wang’s collection will target both men & women and will be available starting November 6th, 2014; a rather convenient release date as it stands 2 weeks before my birthday. I guess I know what I’m wearing before I know where I’ll be celebrating. Sweet.

!!EXCITING COLLABORATION!!

!!EXCITING COLLABORATION!!

For those of you less familiar with Alexander Wang’s aesthetic, the American designer is known for his urban edge on a minimalistic foundation. He tends to work within a predominantly black, grey, and white color palette but sometimes surprises with shots of primary, pastel, or darker tinted hues. This collection certainly has everyone, celebrities and non-celebrities alike, salivating for a chance to refresh our fall wardrobes, and yet I was just getting excited for the long overdue warm weather here in NY…

In the meantime stock up on comparably modern looks from SINGER22 like this carved shoulder racerback tank and this sleek leather skort.

Posted in Designers, Fashion News, Style | Comments Off

Baby, It’s Cold Outside: Layer Up!

2:38 PM

Layers For those of you on the East Coast, we assume you’re well aware of the recent temperature drop we’ve been experiencing. The weather has been crisp, cool, fresh and an all-around perfect fall season as of yet. If you haven’t already done so, it’s officially time to break out your layering pieces.

Oh, layering. Where do we even begin? We think of layering as a type of art. If done properly, you can look so effortless and chic like you quickly threw together this masterpiece of an outfit. Someone will always pay you that compliment of, “Oh my god you look so cute today!” and the response is generally, “Really?!! I just threw it on and ran out the door.”

Bottom line: once you know how to properly layer your garments the outcome will always be compliment-worthy. We put together four different layered-up outfits for daily situations all girls encounter.

Watch the video to see how we layer up! (more…)

Posted in Style, Style Trends | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

SINGER22 Return Revolution Featured on Refinery29 & Racked!

11:06 AM

CEO Jon Singer and SINGER22’s Return Revolution was recently featured on a couple well-known and respected style sites, Refinery29 and Racked. This April we introduced our new return policy that is the first of its kind. Have you ever been to a store that gives you 10% more money back than you paid for the original purchase? We didn’t think so and that’s why we created the Return Revolution.

If you’re a new shopper or haven’t heard about our new return policy yet, here’s a brief recap! (more…)

Posted in Style | Tagged , , , , , , , , , , , , , | Comments Off

Calling All Fashion Designers!

2:15 PM

SINGER22

Are you a talented, up-and-coming fashion designer? Do you have a line of women’s clothing, accessories, shoes or jewelry? Would you be interested in selling your unique designs at SINGER22? Do you want your fashion line to gain global exposure? If you answered yes to the questions above, we highly encourage you to participate in our first ever New Designer Day. More importantly, what is New Designer Day? More info after the jump! (more…)

Posted in Style | Tagged , , , , , , , , , , , , , , , | Comments Off

Hey Mom, Treat Yourself for Mother’s Day!

12:40 PM

Mother's DayOne of the toughest jobs in the world is to be a mother. It’s nice to have one day a year that’s guaranteed to appreciate all the hard work and effort mom’s everywhere have to deal with on a daily basis. It would be nice if there were two, three…or four days dedicated to it! But we’re just saying.

Obviously since it’s Mother’s Day you will receive gifts from your children saying how much they love you and that you are the best mom in the whole world. And while you may cherish and look forward to opening these precious gifts that may possibly get stowed away somewhere, eaten (you can’t resist those chocolates) or die (I’m talking about flowers!), you should treat yourself. Yes, that’s right. We want you to buy yourself something this Mother’s Day! (more…)

Posted in Style | Tagged , , , , , , , , , , , , , , , , | Comments Off

Must-Have Items for When the Sun Starts Shining

12:50 PM

We’ve gone through some roller coaster-style weather here in New York this past year. Rain storms, tons of snow, Hurricane Sandy and too many gray days left me begging for spring time. Our first couple weeks of spring wasn’t all that great honestly. It was kinda grey and chilly, but now the sun is shining and the flowers are starting to bloom lining the sidewalks with vibrant colors.

Now that warm spring weather is in full effect, I find the sleeves on my tops are slowly inching up towards my shoulders. And although I love wearing boots, I love when it comes time to ditch them for half the year and switch to flats and sandals. When I think of spring my mind goes straight to light-wash denim, slouchy tops and lightweight sweaters. On that note, here are a few of my must-have items that no wardrobe should be without! (more…)

Posted in Style | Tagged , , , , , , , , , , , , , , , | Comments Off

Beauty Blogger MissMaven Shows Off Her Spring Style Feat. Singer22!

9:43 AM

One of our go-to beauty bloggers Teni, of MissMaven.com, put together an exclusive head-to-toe spring look for Singer22! Her spring style consists of two things: cute and comfy. Sounds good to us. (more…)

Posted in Beauty, Style, Videos | Tagged , , , , , , , , , , , , , , , | Comments Off

Check Out Our New Return Policy – It’s Revolutionary!

2:28 PM

Return Revolution

We are excited to announce we have a brand new REVOLUTIONARY refund and return policy! Singer22 wants nothing more than to make our customers happy, so with much consideration we came up with a new policy: Return Revolution.

Why is it a revolution? Well, we’re embarking on something no other e-commerce site has done. Instead of having one choice, you now have two return/refund options. Want to return something for a store credit? No problem! Did we mention you also receive an extra 10% of store credit added? I’m sure we’ve got your attention now. (more…)

Posted in Style | Tagged , , , , , , , , | Comments Off

Because We Love You – Take 20% Off Sitewide!

10:07 AM

blog+gif+final

Need some new clothes for spring? Not a problem. We got you covered! If you’ve been debating whether or not to buy those leather pants, chic blazers or essential tees, now is definitely the time. Shop our weekend sale and save some of that hard-earned paycheck…or buy new clothes and go out for a night with the girls.

Starting today take 20% off sitewide with code: HOP2IT! Ends Monday, April 1 at 11:59pm.

*NOT VALID ON PRIOR ORDERS, CANNOT BE COMBINED WITH OTHER OFFERS, NOT VALID ON GIFT CARDS

Posted in Style | Tagged , , , , , , , , , , , , | Comments Off

Fashion Meets Baked by Melissa Cupcakes

3:46 PM

Baked by MelissaBaked by Melissa. Three words that can grab my attention in less than a second. I’m a huge cupcake lover and what can be better than mini cupcakes with wacky, but oh-so-yummy flavors? If you have never experienced the euphoria of Baked by Melissa, then you need to re-evaluate every decision you’ve made about cupcakes…and life (just kidding, kind of).

Aside from cupcakes (and every other morsel of food) I love shopping, I mean, what girl doesn’t? Let’s be serious. So I decided to combine my love for cupcakes, sometimes referred to as cuppycakes, with fashion because what can be better than outfits that remind me of one of my favorite foods? (more…)

Posted in Style | Tagged , , , , , , , , , , , , , , , , , , | Comments Off

Style Cravings of Unique New Yorkers

3:47 PM

Afaf

I woke up this morning with the sun streaming in my window reviving my inner 70s bombshell wannabe (hello Brigitte Bardot) and a little of Carmen Sandiego’s catch-me-if-you-can mystery while trying to hide under the covers for some extra sleep. What better way to satisfy my style icon craving than with a floppy hat? The hat, might I add, is the ULTIMATE understated, attention grabbing accessory. Everyone always notices the girl in the hat before anyone else in the room. A Lovely Bird floppy hat is an excellent choice for a look similar to mine or a Civil Clothing snapback for those urban glamazon days.

Back to my icon cravings. (more…)

Posted in Style | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Meet Our Newest Contributor: Afaf! Learn More About Her Through Her Closet

10:25 AM

Afaf

I’m Afaf, a 21 year old fashion designer living in New York City pursuing my goals and chasing my biggest dreams. The usual response I receive after an introduction is “what’s a ‘faf’?” Allow to me to explain this and how I ended up in such a glorious arrangement.

Imagine growing up in the deep-fried-donut-burger South, and briefly in Egypt, with a diva, goddess-of-gaudy mother; two older brothers who I swear must have secretly and unintentionally inspired the “geek chic” movement; and a father absorbed in the textile industry. (more…)

Posted in Style | Tagged , , , , , , , , , , , , , , , , , , , | Comments Off