Design Legend Hussein Chalayan for J Brand

8:48 PM

AVANT JEANS, 18 August 2009 IS our appetite for designer denim insatiable? With celebrated conceptual designer Hussein Chalayan teaming up with denim company J Brand, it seems, yes, we are hungry for more. Due to hit the shelves of Harvey Nichols on August 30 2009, the collection consists of three styles that make use of J Brand's denim nous and Chalayan's cutting-edge silhouettes. The Beau is a straight-legged boyfriend style, The Circuit features a circular cut and a chic Capri length, while The Legging answers the on-going demand for seriously skinny jeans. "Translating my designs within a denim context has offered me the opportunity to continue the exploration of a longstanding brand aesthetic – The Hybrid," said Hussein of the collaboration. "By combining my language with that of J Brand the result is a completely new language." "Hussein Chalayan is a design legend and an immensely talented conceptual artist," said Harvey Nichols buyer Vikki Kavanagh. "This collection will be extremely popular among our customers; the pieces are grown-up, yet directional and artistically constructed and each piece is very reasonably-priced for such a prestigious collaboration." And if J Brand's considerable celebrity following – think Rihanna, Kate Moss and Cameron Diaz – are anything to go by, the styles won't last long – unlike our desire for denim. — Julia Neel (Reproduced from British Vogue online) And YES, YES, YES, has all three styles of J Brand Hussein Chalayan IN STOCK NOW! For review:  The Circuit, Circular-cut Capri; The Beau Boyfriend Jean in indigo; and The Legging Skinny Jean in black. As the article says above, "these styles won't last long." Hussein Chalayan for J Brand available at

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