Flowers and fashion have had a longstanding relationship with one another and for good reason. Perhaps it’s the overtly feminine skirt-like formation of their blooms, the fanciness of their petal shapes, the impact of their organic color combinations in a multitude of pigments, or the quality they possess that makes us pluck and arrange them into bouquets as though they were clothes on display ready for us to pick and combine to create a look of our own. Regardless, we know that every spring season the catwalks turn into virtual flower beds full of vividly colored ladies on delicate stems showing off their beauty for onlookers to absorb and capture in Instagram shots.
In addition to their active role in fashion, flowers have their place in history too. Think of the daisy in the 60’s and the Flower Power craze which churned out Flower Children. There was once even a fanatic floriography movement which began in the early 18th century that had to do with the language of these showy plants leading it to become a clandestine form of communication. Today we still present one another with specific kinds of flowers depending on the occasion and in a similar way the flower as a fashionable flourish has evolved in aesthetic to create clothing that can be girlish or womanly, airy or laden, classic or modern, Romantic or Gothic. The following are examples of three designers whose divergent attitudes and interpretations of this timeless motif set distinctively different moods:
Alexander McQueen was famous for his dark approach to fashion, often yielding hauntingly beautiful results.
Sarah Jessica Parker is an avid wearer of Alexander McQueen’s designs and, much like the one below, they often command your attention with their graceful edge and eerie elegance.
British designer, Mary Katrantzou steps in a different direction with her complex floral patterns in psychedelic palettes. While still feminine, her pieces maintain a fresh presence with a strong voice.
This designer has also garnered the attention of many celebrities, including Diane Kruger, with her uniquely structured and memorable pieces, full of personality.
Finally, we end our journey in the land of Valentino. With all the exuberance usually associated with the Italian people and an artist’s discerning eye, he channels classic femininity into modern pieces.
Nearly every celebrity, including red carpet favorite, Jessica Alba, has worn Valentino at one point or another because his interesting and finely crafted details mute the ladylike propriety dominant in his collections.
At SINGER22 we tend to get the attention of a more modern audience that has an edgier look than most floral prints could offer but, in light of the fact that many designers employ variations of this theme in their lines, it’s clear that you can incorporate flowers into your style without tipping over into fairytale princess territory. Pick some flowery pieces from our garden and put together your own bouquet!