Category Archives: Swim

S22 ENDORSEMENT – LIBERATED CHINA

3:51 pm

Liberated China Graphic Tshirt Surf

In the fall of 2009, Jeff Fagen walked into the Manhattan flagship store of a major surfwear company and had a painful revelation. ”Like the recent college graduate who suddenly realizes his upside down, jello-shot days are over, I suddenly realized that I could no longer relate to the styles laid out in front of me; the baggy fit, the loud prints—none of it made sense. I’m a former Jones Beach lifeguard and a zealous wave rider—but as a grown man in the surf, I don’t want to look like a rodeo clown or one of the kids hanging out in front of the 7-11.” And so the brand was born. Imagine the creative force of 1 billion freed spirits. Imagine Mao dropping in on the dawn lineup at Ditch Plains. Imagine a new culture governed by Swell Thinking and Panda Diplomacy. This is Liberated China. The ultimate triumph of spirit in an authoritarian world. An east coast brand steeped in the tenacious optimism of the east coast surfer. A brand for the man with style and a sly edge who knows when to make waves and when to ride them.

Posted in Beach, Clothing, Graphic Tees, Liberated China, Swim, swimwear, Tees | Tagged , , | Leave a comment

CATCH THIS NOW – SUNDEK CAMO!

5:52 pm

SUNDEK BOARD SHORT SWIM CAMOWe’ve endorsed Sundek before as a wardrobe essential, but these camo boardshorts kick ass.  Just landed at S22MAN and get ’em while we have your size.  Memorial Day and the beach are just round the corner.  Oh and if camo’s not your bag we’ve got ombre faded too… (more…)

Posted in Accessories, Beach, Clothing, How it's done, Sundek, Sundek by Neil Barrett, Swim, swimwear | Tagged , , , , | Leave a comment

CATCH THIS NOW – SELECTISM SPEAKS

5:51 pm

With Spring Break upon us and Memorial Day and summer round the corner we were stoked to see some of our favorite gear amongst Selectism’s “10 Wet Short”.  Onia‘s Calder Short and Lightning Bolt‘s boardshort were mentioned.  If those don’t suffice we also have Sundek and Olasul as well.  Pair any of these trunks with a great graphic t, tank, your favorite shades and Havaianas and you’re ready to jet to the beach or poolside. (more…)

Posted in Accessories, Beach, Bracelets, Editorial, Flip Flops, Graphic Tees, Havaianas, Havainas by Michael Bastian, How it's done, Lightning Bolt, Olasul, Onia, Persol, Ray-Ban, Selectism, Sundek, Sundek by Neil Barrett, Sunglasses, Swim, swimwear, Tanks, Tees | Tagged , , , , , , , , , , | Leave a comment

CATCH THIS NOW – HAVAIANAS GRAFFITI

12:32 pm

Havaianas is known for making the world’s best flip flop, straight from the beaches in Brazil and available worldwide.  São Paulo, Brazil is the predominant city in the graffiti world with the largest number of works, and considered one of the top cities in the world to appreciate street art and Havaianas has found a way for you to sport some of this killer art.  We are stoked about the union between Havaianas and urban art, and have these limited edition flip-flops with prints from 3 renowned graffiti artists: Highraff, Speto and ZezãoHavaianas are a must have for the summer months, whether paired with denim, your favorite boardshorts from Onia, Sundek or Olasul; or rocking shorts from Burkman Bros.  Throw on your Ray-Bans or Persol shades and fill a Wm. J. Mills & Co. duffel with some tanks and Fred Perry polos and you’re ready for a rockin’ beach weekend.

Havaianas Highraff Graffiti Flip Flop Sao Paulo

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Posted in Accessories, Bags, Beach, Bracelets, Burkman Bros., Clothing, Flip Flops, Footwear, Fred Perry, Havaianas, How it's done, Olasul, Onia, Persol, Ray-Ban, Shoes, Shorts, Sundek, Sundek by Neil Barrett, Sunglasses, Swim, swimwear, Tanks, Wm. J. Mills & Co. | Tagged , , , , , , , , | Leave a comment

S22 ENDORSEMENT: FRED PERRY

1:12 pm

There are some staples every guy’s wardrobe should not be without.  One is the iconic polo shirt.  Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success, known for its laurel logo and adopted as part of the uniform of the punks and mods and today’s hipsters worldwide.   We like to stick to our laurels and note that some celebs like and Stephen Moyer and Zac Efron are fans too.  Offered in solid or the timeless twin tipped polo in a never ending combination of colors, pair them with jeans, khakis or your favorite boardshort, havaianas and shades for afternoon cocktails by the pool.

Fred Perry Polo Laurel Stephen Moyer

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Posted in Accessories, Celebrities, Clothing, Designers, Flip Flops, Fred Perry, How it's done, Polos, Sunglasses, Swim, Track Jackets, Zac Efron | Tagged , , , , , , , | Leave a comment

Catch this NOW: LIGHTNING BOLT TEES

10:04 am

GQ’s obsessed and so are we.  Need new gear for the beachLightning Bolt offers great swim trunks and sick graphic tees and tanks emblazoned with the bolt and we’ve got a great stash to choose from.  Pair ’em with your favorite jeans, havaianas, some Burkman Bros. bracelets and killer shades and you’re good to go! (more…)

Posted in Accessories, Beach, Bracelets, Clothing, Designers, Editorial, GQ, Graphic Tees, Henleys, How it's done, Lightning Bolt, Persol, Shorts, Sunglasses, Swim, Tanks, Tees, What's the deal | Tagged , , , , , , , , , , | Leave a comment

CATCH THIS NOW – ONIA CALDER TRUNK

11:19 am
ONIA CALDER SWIM TRUNK
onia (o-nee-ah; Hebrew for ship)
Sometimes directly from the horse’s mouth is best, that’s why we are simply quoting Onia’s website.  “Our mission is to provide a solution for the design conscious gentleman eager for classy options for their swimwear needs. This is what you will get by wearing Onia and we could not be more proud of the part we play in providing these products for you.  At Onia nothing is overlooked in our pursuit to produce the finest swim shorts… we strive to provide options for the man lost in beachwear purgatory…source only the highest quality fabrics and finishings, and use factories that are on the cutting edge of manufacturing technology. Simple, yet carefully crafted to the most minute detail; durable, yet soft and supple from the moment you put them on; and stylish without being subject to the vagaries of seasonal fashions.”

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Posted in Burkman Bros., Clothing, Designers, Editorial, Flip Flops, Footwear, Havaianas, Havainas by Michael Bastian, How it's done, Onia, Ray-Ban, SPRING 2012, Swim, swimwear, Tanks | Tagged , , , , , , , , | Leave a comment

SUNDEK BOARD SHORT = ESSENTIAL!

10:54 am

SUNDEK RAINBOW BOARDSHORTSThe California classic board short is back with a vengeance and no matter what your favorite color is we’ve got you covered.  Whether lying in the sun or riding the swells, no guy’s closet should be lacking these killer trunks.  We offer an array of solids, plaids and patterns.  We also offer the capsule collection from Neil Barrett and you can score his version in CAMO!  Pair these sick board shorts with some Havaianas, Raybans and Burkman Bros bracelets and tanks and you’re good to go!  Don’t just take our word for it T – The New York Times Style Magazine, Esquire and the LA Times concur. (more…)

Posted in Accessories, Beach, Bracelets, Burkman Bros., Clothing, Designers, Flip Flops, Footwear, Havaianas, Havainas by Michael Bastian, How it's done, NY Times, Ray-Ban, Sundek, Sundek by Neil Barrett, Sunglasses, Swim, swimwear, Tanks, Uncategorized, What's the deal | Tagged , , , , , , , , , , , , , , , , | Leave a comment

GANT by MICHAEL BASTIAN

4:20 pm

Gant by Michael Bastian hits the surf and takes inspiration from ’70s kitsch—think the original Hawaii Five-0 or the Brady Bunch visits Hawaii.  Call it a mash-up between East Coast ivy covered campuses and chilled-down island tropics.  Who cares we can’t wait to get our hands on those red camo cargo shorts and the retro chest stripe windbreaker.

Gant Michael Bastian Short Windbreaker

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Posted in Clothing, Designers, How it's done, Outerwear, Polos, Shirts, Shorts, SPRING 2012, Swim, What's the deal | Tagged , , , , , , | Leave a comment

Grungy Gentleman x Olasul on Selectism

1:26 pm

Grungy Gentleman x Olasul

Grungy Gentleman x Olasul was featured on Selectism. We agree with their selection! Thumbs up. You can board up and get them here.

 

Posted in Olasul, Selectism, Swim, swimwear, What's the deal | Tagged , , , , , , , | Leave a comment