The origin of Chaser: a generation that revolutionized music. Launched in 1988, Chaser began as an independent T-shirt line that symbolized the rapidly increasing punk rock scene in Los Angeles. As music evolved throughout the years from punk to new wave to rock to grunge to rap and so on, Chaser grew with the music.
Much like music changing so frequently so did the blends of their infamous rock tees. They became softer and softer as yarn counts became finer therefore creating cashmeres and silks. And as stated on their website, “…like the cycle of music we changed with the times only to never forget we were born from a punk rock family.”
First being sold out of a garage by a group of friends in Beverly Hills, Chaser was the creative brainchild behind friends seeking an outlet for a swell of angst building from within. The philosophy behind Chaser is simple: each and every garment must be luxuriously soft. The creative forces of this brand believe every customer should want to grab a Chaser tee first thing in the morning. These tees are items they desire to wear, not the ones they need to wear.
Inspired by music, fashion and the laid back Los Angeles lifestyle. You can always be sure to find nothing but the softest fabrics, bold graphics and bright colors in every Chaser tee. Moving beyond T-shirts, Chaser has integrated revolutionary fabrications, washes and printing processes. These tees are guaranteed to become a closet staple and a go-to option for everyday wear.
Celebrities that are fans of the brand include Ashley Tisdale, Miley Cyrus, Ashley Benson, Olivia Wilde and countless more. Chaser will continue to add to their growing repertoire of clothing. Testing the limits of fabrics, washes and silhouettes that are considering mainstream. What’s next for this unique brand? They don’t even know…because “what is next is what has not been done.” And there you have it.
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