DWP stands for Design With Purpose. The collection is the result of the partnership of Gwen Stefani and Michael Glasser. Glasser is a denim guru and with help from Stefani he is branching out into clothing that is not denim based, but remains similarly versatile.
The DWP goal is to "take the pressure off denim" being the key profit generator for fashion retailers. The focus of the DWP line is a slouchy, cropped, tapered pant; a silhouette quintessentially Stefani. In addition to the great bottoms offered there are additional items with a subtle rocker, borrowed-from-the-boys vibe like tank tops, tees and motorcycle vests.
The collection is a departure for Stefani and hopes to appeal to the customer who may not liken Stefani or Japanese Harajuku girls as their inspiration. Some of the styles in the offer are the Kat Slouchy Cargo, The Brody Pant and the Frida Cargo.
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