The design of Havaianas began in 1962, after the Japanese sandals that have been worn throughout history with fabric straps and rice straw soles. By the 70â€™s the popularity of designer Havaianas shoes and flip-flops was so great, that other manufacturers were copying them. The variety of colors available in Havainas shoes was so varied that people began to relate them to simply having fun. Word spread around the world pretty fast and soon, Havaianas were seen in every tropical, beach and summer venue. Continuing their tradition of their roots, every pair of Havaianas has a rice straw pattern on the soles. Today, the expansion into Havaianas swimwear has taken off and everyone is coordinating with their favorite Havaianas. Celebrities around the globe are in Havaianas, including: Sienna Miller, Nicole Richie, Vanessa Hudgens, Rachel Bilson, Emma Roberts, Alessandra Ambrosio, Dakota Fanning and Reese Witherspoon.