Being the former Vice President, Creative Director and Buyer for Fred Segal it would be wrong to say John Eshaya doesnâ€™t have experience in the fashion industry. Eshaya has even helped discover and steer influential brands like Juicy Couture and Citizens of Humanity. Hugely successful companies including Victoriaâ€™s Secret, DKNY, Theory and Helmut Lang have used his eye for fashion. It was John Eshaya who helped launch Fred Segal as one of the most significant boutiques in Los Angeles.
After realizing his huge success with such prominent fashion brands, Eshaya set out to launch his own [denim|/jet-by-john-eshaya.html?category=denim] and [T-shirt|/jet-by-john-eshaya.html?category=tees] line JET and also Becker-Eshaya fragrances. John was able to open the first Jet Flagship store at Fred Segal in Santa Monica, California where he received an outstanding response from customers.