Operated in a loft in downtown Los Angeles, Joie was initiated in 2001. Since then, it has been one of the most sought after contemporary brands. JOIE offers their fashion-savvy customers a wardrobe to take them around the world. Although the company is originally known for its signature cargos, today JOIE is a lifestyle brand with a ready-to-wear collection, [accessories|/joie/handbags.html] and [shoes|/joie.html?category=shoes].
JOIEâ€™s designs are inspired by the Southern California vibe that is causal and stylish at the same time. JOIE pulls inspiration from vintage creations to create modern and timeless pieces. â€œThe concept has always been â€˜Casual, Comfortable and Luxurious.â€™ Therefore, each piece that is designed encompasses a balance of these three key elementsâ€¦one cannot exist without the other,â€ it says on the company website.