La Mer was established in 2001 when Martine rummaged through her jewelry drawer and could not find a simple, stylish and feminine watch to wear. Combining her passion for design, love of quality materials and simple beauty, La Mer Collections was born. Inspiration is drawn from her journeys: South Africas colorful markets, Balis lush flowers, Italys gorgeous leathers and Thailands clear blue ocean. Each season La Mers color palette is chosen from these bright and colorful experiences. La Mer Collections focus is on classic watch faces designed exclusively by Martine Ilana, paired with beautiful leather straps.