Belstaff origins began in 1924 in Victoria Place, England for the deisgn of waterproof outerwear for men and women. The iconic logo of the Phoenix rising reflected the positive attitude of moving from bad to better times. During the war, they began making heavier garments for bikers, aviators and outdoors, specializing in wind, rain and friction-proof; expanding their lines to boots, gloves and goggles. The progression of becoming the top stylist for motorcycle jackets turned Bellstaff into a global phenomenon . Quite frankly, Bellstaff jackets were sought after because of the high quality, classic styling and durability. The transition over the years to breathable fabrics that withstood the rigors of the outdoors, escalated Bellstaff and they added bags and shoes to their well known collections. By the mid-2000â€™s, Hollywood had taken notice of what motorcycle enthusiasts around the world already knew, and they began showing them in such movies as: Batman Begins, The Interpreter, Blade Trinity, Oceans Twelve, Tomb Raider II, War of the World and, to maintain authenticity in the movie The Aviator, Leonardo di Caprio donned The Bellstaff Aviator jacket. The movie and music world continued to add Bellstaff as part of their costumes and performance wear: Mission Impossible III (Tom Cruise), I am Legend (Will Smith); and music icons Mary Jay-Z, Mary J. Blige, Anatascia, John Legend, Fergieâ€¦and the list goes on.