Genetic Denim prides itself on three main elements of personal style: fit, fabrication, and individuality. Genetic Denim is the embodiment of well crafted and innovative denim made with the finest materials. Genetic is the leading denim line recognized for having the softest fabrics in the market and for offering the most flattering fits. We can't choose our genes but we can choose our jeans, and thanks to founders Scott Sartiano, Ali Fatourechi, and Shaun Hurley, the denim choice is looking a lot sweeter. Because when it comes to style, it's all in your genes.