Finding a bag that combined the need for being utilitarian and stylish became the quest for Andy and Kate Spade. The launch of their designer line of Jack Spade backpacks and bags answered the quest with long-lasting and timeless pieces that were neither boring nor too costly. The durability and water tight factors were priorities, and the pair began focusing on those people that needed utility bags for their work. The designer Jack Spade bags soon became a requirement for everyone needing a field/computer bag. Success breeds the need to advance and the addition of Jack Spade shirts, hats, gloves and a total line of accessories simply made sense. The same logic of sensibility was applied to every Jack Spade creation. Jack Spade has been featured in GQ magazine.