Rebel Yell reflects the nostalgia of a childhood spent in the glory days of the late 70's and early 80's. From the clothing to the distinct name, the inspiration for the line has and always will be from owner and designer Andi Ballard's memories of growing up in Virginia. And what better way to epitomize her rowdy, all-American childhood than her favorite wooden roller coaster, The Rebel Yell. Raised by a fashion loving folk-rock musician mom, Ballard's style influences started young. There was never a shortage of inspiring fashion, art and music around the house when she was growing up. With the classic rock greats echoing through her design studio, Ballard set out to create a line of clothing reminiscent of the styles she grew up with: playful, comfortable and all things vintage.