Rory Edelman began making hand-knit scarves that were inspired by her worldly travels. Debra McGuire, costume designer of the TV show Friends, was so in love with Rory’s scarves that she dressed the cast in them. That’s when Rory started her career in fashion making dresses, tops, tanks and more.
Starting in 2006, Rory began designing clothes out of her mother’s kitchen. Her mom, a movie producer, thought, “How different can it be to produce a line of clothes than producing a movie?” Developing her first collection based off of one silk tunic called the “Rizzo” that came in bright colors and prints. This tunic was versatile and fit every body type with its simple silhouette.
Neighboring fashion stores saw the piece and instantly wanted part of the action. Word spread about Rory’s design so quick that Rory and her mother could barely produce enough quantities fast enough. As a result, the Rory Beca fashion brand was born that summer in Los Angeles.
Rory Beca is one of the fastest growing collections across the United States, Europe and Asia. It should be noted that it’s also one of the most in-demand collections. Rory Beca started as a small brand known for tops and dresses to a full collection in just five short years. Shoppers can buy Rory Beca clothing at over 250 high-end boutiques and department stores like Nordstrom, Saks Fifth Avenue and Neiman Marcus worldwide. The ever-growing fashion brand can also be found through online retailers.
Rory Edelman is what makes this brand special. Staying true to her relaxed and simple Californian vibes, her clothing remains versatile and sweet. Rory Beca has been featured in Lucky, InStyle, Elle, Nylon, People Style Watch and many more. Celebrities that have been pictured wearing Rory Beca include Blake Lively, Rachel Bilson, Ashley Tisdale, Kate Bosworth, Kim Kardashian, Kristen Bell, Reese Witherspoon and tons more.
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