The Shahida Parides brand is a contemporary women's clothing collection. It was started by Shahida Clayton as a dream to create garments that make the wearer feel powerful, sexy, modern, chic, and comfortable.
Shahida Parides collection embraces modern technology yet is fiercely inspired by nature, culture, and the power of history. Founded in 2003 as a successful designer, manufacturer, and distributor for private labels of major retailers around the globe. In a matter of just a few years, Shahida's personal dream for designing her own clothing collection came to life and she launched Shahida Parides - a glamorous resort and contemporary collection that began with her modern take on traditional kaftans, halter dresses and included her signature digital prints, bold solids, and simple chic separates. It is inspired by breathtaking creativity of other cultures, travels, and the mystical allure of nature.
Shahida Parides has now expanded beyond iconic kaftans and signature prints to include a full Ready-to-Wear, Red Carpet and Luxury Collection simply called, Shahida.
Shahida's design mission is to make effortless, powerful silhouettes that celebrate femininity inspired by breathtaking creativity of other cultures, the mystical allure of nature, her dreams and travels.
Shahida delivers a simple chicness for the customers, allowing them to take on the world, embrace their dreams and live their own fairytale.