The success of the designer line of jewelry Ruby Koo was the brainchild of friends Danna Kobo and Yuvi Alpert and led to the launch of a second designer line: Shashi jewelry. Each of the collections is different and yet complimentary; founded on a luxe boho concept for the gypsy in all of us. The find craftsmanship, combined with the quirky and sassy look continues to be a work in progress as they evolve ahead of what any trend might predict. The Shashi bracelets set fashion looks and have been seen on such celebs as Angelina Jolie and Gwyneth Paltrow.
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