Believe it or not, Superga is over 100 years old! The original factory was in Turin, Italy and started in 1911, famed for their shoes made with vulcanized rubber soles. While designer Superga expanded over the years to fun, sports, city and outerwear shoes, they took a major leap when they added Mary Kate and Ashley Olsen as co-creative directors. The design, fit and color palette of the Superga shoes has created a collection that now includes Italian linen and cashmere fabrics. The famous celebrities seen in Superga shoes include Liv Tyler, Katie Holmes and Alexa Chung. Of course the Olsenâ€™s are always seen around town wearing Superga!