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In 2007, the brand was officially established in Los Angeles along with world-renowned saxophonist Jimmy Sommers as CEO and President of Wildfox. With the help of Sommers, Wildfox has propelled into a highly recognizable brand through cultivating both a strong [celebrity|/celebritypicks.html] following and visibility in fashion press. With much success, Sommers has been able to break into a highly competitive market and quickly bring Wildfox to the pulse of fashion with their tees, sweats, tops, sunglasses and more.